Coursera: Gamification Notes II
Motivation & Psychology (I) For Gamification you need psychology to a certain degree to understand users motivation and making gamification effective. Motivation is different for everyone and can be counterintuitive. Cognitivism - about the mental states, internally. Behaviorism - looking externally at what people do. Testing what goes in and out of the persons behavior. Making a stimulus connect with a behavior and leading to something good or a consequence. Observation - Pick up on people's reaction and learn from it. Feedback loops - Users seeing this learn and get a reaction from it. Reinforcement - Learning between motivation and gamification system. Behavioral economics - "lets look at what people actually do" Loss aversion Power of default Confirmation bias Cognitive Evaluation Theory Tangible/intangible Expected/unexpected Contingency Task noncontingent Engagement Completion Performance Reward Schedules - A ti